Brief:
Whilst on a 2 week placement at XL Recordings, I was asked to create an audio music video for Lapsley’s new song “Hurt Me”.
Whilst on a 2 week placement at XL Recordings, I was asked to create an audio music video for Lapsley’s new song “Hurt Me”.
Concept:
The idea was that liquid would destroy the album cover image, how this was done was up to myself to figure out.
Solution:
Using a mixture of chemicals the image was destroyed by pouring them over the photograph to remove the ink. The fooage was then reversed and the album cover was slowly revealed in the video.
Using a mixture of chemicals the image was destroyed by pouring them over the photograph to remove the ink. The fooage was then reversed and the album cover was slowly revealed in the video.
Behind the scenes..
