Ah the new year, a time of new beginnings and unfulfilled promises. It was also a great opportunity to position 7Up TEN as the perfect resolution. With all the flavor of a regular soda but with only 10 calories per can, you really don't give up anything. Just the type of resolution we all can keep.

To help us bring this home we enlisted Chelsea Handler. Through video content in a responsive web and mobile experience we asked people in earnest which of ten popular resolutions they intended to keep in the new year. Chelsea then stepped in to offer a swift check in the reality and offer up 7Up TEN as a more realistic option.  

People could then freely share these resolution checks with friends and family  they knew were most likely making the same unrealistic promises. 

Agency: Code and Theory