Red Cross Youth Norway
A campaign informing youth about the hazards of unprotected sex.
A campaign informing youth about the hazards of unprotected sex.
The campaign was directed at youth (13-25), and we found the lowest common denominator for this demographic: Facebook.
The campaign is based on a «friend request» you do not want, but can easily get.
Text in english:
Frend request from Chlamydia.
«Hey, had fun last night ;)»
22 754 common friends.
Norwegians are world champions in unprotected sex.
Project done at and with Mustasj, with help from Øystein Eugene Hermstad Photography.
