This was a conceptual rebranding project of a hotel in Tokyo known as the Peninsula Hotel. I thought it would interesting to create a hotel experience that reflected the duality of Japanese culture; a country technologically and culturally advanced, yet adhering to and revering their rich history. This is an exploration into that idea, where I use kanji forms to create iconic forms, and mixing faux woodblock designs with modern type treatments. Here's a look at some of my ideas.