What if... we articulated Target's "Expect More. Pay Less." slogan through a series of 11 manifestos over 11 weeks?
What if each week's ad focused on a single topic like design or community giving?
For the week of Mother's Day, what if we gave away $3 million by letting our Facebook fans vote for their favorite charity?
Creative Directors: Phyllis Aragaki & Eric Erickson
Designers: Charley Little, Jon Baugh & Marta Harding
Creative Production Lead: Tammy Booth
Copywriters: Travis Robertson & Steve Chirhart
Agency: Target inHouse (iH)
