Task
Creating an ad campaign for a company with no/poor advertising presence. It took hours of slamming my head against the wall and a couple of Sierra Nevadas before I made my decision.
We needed to do extensive research about the brand, market, target demographic, economy, competitors to determine what makes our brand unique and ultimately what could help our brand get a competitive edge over our competitors — which is especially important in the saturated industry that is beer.
After gleaning insight from our research, we needed to write a creative brief. This serves to succinctly summarize our research and inform the direction we decide to take in our following print and social media branded content ads, as well as mapping out event sponsored by our brand.
Shown is the print ad, which marks my first Illustrator project (the Sierra Nevada can)! Feel free to reach out if you want to talk about my direction or anything not reflected here.
