Cake Appeal is the name of a local bakery that I used for a project named “Rebrand X”. The idea is that this family restaurant/bakery is a place you can enjoy in “relaxed refinement”. This is a family restaurant where customers should be able to enjoy themselves so I developed this little top hat/mustache combo that you can cut out, photograph yourself with, and stick on the bakery’s “wall of customers” all in the name of fun.