Moran's Market: ReEnvisioning the Grocery Store to ReShape America
RESEARCH - BRANDING - COPYWRITING - PACKAGING - STORE DESIGN
Moran's Market reevaluates the grocery store as an educational experience in which Americans can reshape their relationship with food. The market uses point of purchase information to improve the customer's experience, nutrition, mindfulness, and confidence - getting back to healthy eating and living habits. By subtly modifying preexisting grocery store components, such as signage, packaging, environmental aspects, as well as take aways, the decision for change is in the customer's hands. They are well equipped to make decisions, with information given at the exact moment it is needed. Giving the customer control empowers them to make the right choices and take charge of this weekly ritual. Whether Buying, Planning, Cooking, or Eating, Moran's Market has a recommendation to help each customer live the Good Life.
THE SOLUTION : Moran's Market
A grocery store that redefines the user experience of grocery shopping. Utilizing typical elements of a grocery store and making small but impactful changes to better educate and empower customers.
Cart Chart in Use : Fitting food into the proper food group ratio at point of purchase
Print Collateral : Introductory Packet (customer & vendor), recipe cards, membership cards, receipt with grocery list on back, deli ticket with portion guide on back, Moran's Mark stickers (good, great, best)
Jamie Oliver : Food Revolution
Here is a prime example of how skewed America's relationship with food has become. Children can not identify even the most typical of vegetables. We have lost touch with our food. If America does not even know which vegetables are which, a campaign must start from the ground up.
