Chose the fedrigoni brief for this years YCN. The brief wanted a creative way to advertise the opening of Fedrigoni's new papershop in London called "Imaginative Paper Shop". The design needed to incorparate a heavy creative use of paper. I opted for a paper collage illustration. The collage was then scanned and placed over a blank wall as a concept for a giant paper wall mural or piece. The idea was that these could be placed in indoor public places such as malls etc...

 

The design could be different everytime and would almost act like an art tag. People would hopefully post selfies or pics with the giant paper collages on social media sites.