GE India (#iMakeInIndia)

ge makeinindia India generalelectric Socialmedia campaign innovation idea

Overview

Make in India is an initiative launched by the Government of India to encourage multi-national, as well as national companies to manufacture their products in India. It was launched by Prime Minister Narendra Modi on 25 September 2014.

GE’s Role

- Showcase GE as the torchbearer of innovation

- Highlighting GE's presence in India.

- Leverage the #MakeinIndia trend and augment messaging at global level

- Create engagement & social media buzz for GE's participation (booth) at the MakeInIndia Week event held in Mumbai from Feb 13th - 18th 2016.

Idea

#iMAKEININDIA BECAUSE

A Twitter led campaign aimed at creating a social conversation about both #MakeInIndia and innovation by inviting our social audience to share their ideas on inventions that are the ‘need of the hour’ for India.

Live Illustrations Created During The Campaign

(CrowdSourced Entires)

Got an idea? It's your chance to say #iMakeInIndia! Participate to win exciting GE goodies and stand a chance to have your ideas published at the GE booth @makeinindia week.

T&C: https://m.facebook.com/notes/ge/imakeinindia-contest/1021105991261599

#GEforIndia #MakeInIndia

Ranbir Rawat has a simple plan to light the streets of India with cycles for his#iMakeInIndia idea.
You too can participate to win exciting GE goodies and stand a chance to get your idea featured at GE’s booth #makeinindiaweek.
Last day to submit entries is tomorrow.
#GEforIndia #MakeInIndia

.@Phantom_Delight wishes to solve the problem of drunk driving for#iMakeInIndia with an automatic engine lockdown system. What will you#MakeInIndia?

Participate to win exciting GE goodies and stand a chance to get your idea featured at GE’s booth @makeinindiaweek.#GEforIndia

Ravi unravels a smart solution to keep public toilets clean for his #iMakeInIndia idea. #MakeInIndia #GEforIndia

@sameermuley innovates a new form of road building with an interesting nano-bot technology to solve the problem of traffic in India.
Have you found your #iMakeInIndia idea yet? Participate to win exciting GE goodies.
#GEforIndia #MakeInIndia

@husena.painter ideates for a spit-free India. An exciting solution under our contest #iMakeInIndia
What's your idea?

@sruthiramaswamy dreams of planes with solar panels on its outer surface for her #iMakeInIndia idea. This would help generate power for villages in India.
Did you send us your idea yet?

Participate to win exciting goodies and stand a chance of being featured at GE's booth @makeinindia week.
#MakeInIndia #GEforIndia

@ahujaakshay proposes cooler homes with PCMs to help save energy for our #iMakeInIndia contest. Have you sent us your idea yet?
Participate to win exciting GE goodies and stand a chance to get your idea featured at GE’s booth @makeinindiaweek.
#GEforIndia #MakeInIndia

Ankush Gupta solves the complexities of Nuclear Fusion Technology by harvesting energy from lightening for his#iMakeInIndia idea.
Have you participated in the contest yet? Stand a chance to get your idea featured at GE’s @makeinindia booth and win exciting goodies.
#MakeInIndia #GEforIndia

@nitish_8 suggests an idea to solve the problem of wrong parking. We love this. What's your #iMakeInIndia idea?
#GEforIndia #MakeInIndia

Our final illustration for#iMakeInIndia from Shashank Sisodia is an attempt to save fuel while controlling traffic.
#MakeInIndia #GEforIndia

Results of the Campaign:

•GE’s participation at the Make In India week was amplified on social which included the #iMakeInIndia contest, GE’s presence in India and live tweeting for panel discussions involving top leaders.
•The social media activity included tweets by top publications like CNN_IBN News, Bloomberg and was picked up by industry influencers such as Make In India, Amitabh Kant & DIPP. etc.
•Several GE employees also participated in the conversation

Metrics

•Unique reach of 11.7 Mn with over 15.1 Mn impressions
•661 total twitter conversations with 482 unique authors

Overall Impressions:

15.1 Million impressions generated across platforms

Owned Impressions:

1.1 Million impressions generated for conversations on owned channels

Contest Entries:

65 contest entries received across platforms

Engagement/Interactions:

46K plus engagement & interaction across social platforms