Nexus Digital Recommendation Engine / Dashboard
As one of the world’s premiere sportsand entertainment providers, Turner Digital sought to simplify how it’sadvertisers could arrive at the right digital sponsorship opportunity to reachthe precise audience they were seeking. The answer was a multi-faceted recommendation engine, The Nexus™, - astate of the art user interface and simple series of steps that allowed agencyplanners/buyers and Turner Ad Sales representatives to narrow thousands ofchoices based on demographic, psychographic andcontent based filtering - Designed and produced in partnership with Firstborn - props go to Joon Park and his team.
As one of the world’s premiere sportsand entertainment providers, Turner Digital sought to simplify how it’sadvertisers could arrive at the right digital sponsorship opportunity to reachthe precise audience they were seeking. The answer was a multi-faceted recommendation engine, The Nexus™, - astate of the art user interface and simple series of steps that allowed agencyplanners/buyers and Turner Ad Sales representatives to narrow thousands ofchoices based on demographic, psychographic andcontent based filtering - Designed and produced in partnership with Firstborn - props go to Joon Park and his team.
SCREEN CAPTURES
