Newborn Necessities sales grew 200% from rebranding and new packaging.

What better news to hear from a client when they rave about the wonderful commercial success and growth they are experiencing after you have worked with their brand, packaging and marketing collateral.
Newborn Necessities is an established premium brand of newborn clothing designed and made in New Zealand. After 10 years of dominating the category, Newborn Necessities started losing both channel distribution and sales.
The first step was revitalising the brand identity giving it the premium, contemporary cues to better reflect the target market and channel. An innovative packaging system was then developed that reduced the packaging from 7 different units to just two gift boxes. The new packaging is built on the strong quality and design aesthetics of Newborn Necessities and it’s Kiwi heritage