For our final project, we were given the Wounded Warrior Project. The WWP helps veterans who had serve the post 911, Iraq and Afghanistan war. Although the numbers of registered veterans are increasing each year, there are still many out there who refuse to seek help. Their family members too are being affected by these warriors because of the war consequences such as PTSD and depression.
As such, we would like to create awareness to their families who have always been standing behind and supporting them because they are our target market who do not know that they are also elligble to seek help from the WWP. We came up with the strategy statement, "The Guardians of the Silent Fighters" which lead our team to winning first place in class.
Team:
Sam A Kegan - Copywriter
LaSheta Skinner - Acccount Executive
April Earl - Account Executive
Sonya Patcharapinyopong - Account Planner
Wounded Warrior Project
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Wounded Warrior Project

Student Project by Advertising students of University of North Texas

Published: