This was a student assignment campaign for Wounded Warrior Project. My group decided to create a campaign focused around the families of the soldiers who are going through rough times when transitioning from war to home. We went with the Guadian of the Silent Fighter strategy. This strategy emphasizes that families of the soldiers need to help keep their wounded soldier in one piece. They have to be their protector. I worked on this campaign with LaSheta Skinner, April Earl, and Sonya Patcharapinyopong. I focused on the copy and artwork for the magazine ads and the copy for the billboards.
