In my time as Social Media Manager at Theory of Gaia I developed and implemented a new social approach combining styling, customer engagement, and beautiful designed content to significantly grow our social media presence across platforms. I also developed a clear social media strategy - of which I included a small snippet - and guide for others in the brand to utilize when updating the social platforms. I directed all photoshoots in my time with the company and assisted with styling for product merchandising and look books. The above assets are just a few examples of assets promoted on social media and web for Theory of Gaia.