The Ski Traveller team designs custom ski holiday packages, operating in a competitive niche market. Their service required differentation and innovation to stand out from the rest. The result was to build the business from the brand up and focus on their philosophy of offering the 'ultimate experience'.
The brand identity translated across all customer touch points through to their unique travel products, ski resort destinations and advertising partnerships.
Given the nature of the target market, both traditional and emerging media were used to build the brand profile as well as effectively communicate to their Australasian client base.
Ski Traveller has quickly established itself as a leading agency for the ultimate snow holiday.