LOGO AND COLORS

     The logo draws references to the construction industry and the significant slash in the Logo (R)
     is put into the illustrations and visual elements that are part of the overall identity. The colors are
     with their dimmed and tranquil colors inspired by natural materials used in a building process:
     wood, stone, brick, clay, copper ...

     ICONS

     The icons are drawn in a single, thin line, in order to maintain the studio's style using references from
     architectural drawings - simple, tight and geometrical. For the same reason, we have chosen to make
     simple patterns like texture to Trimmet Architects. The lines are taken from the R in the logo and
     duplicated to form the hatched pattern.

     The pattern is used in different contexts - eg. the icons. They are generally thought of as only brown,
     but online they will also appear as green when you mouse over them and click.

     IMAGES

     We collaborated with photographer Morten Lundrup. The image style is deliberately chosen in black /
     white as it gives a more heavy and masculine expression that fits well on the industry and gives a
     heaviness in their expression.

LETTER LINE

     WEB

     Trimmet optimizes methods and habits in the construction industry and a natural step was to place
     all their work online to share photos from the construction meetings etc. The design is also compatible
     with the iPad. The website is kept simple and minimalistic.