The Reserve - rebrand
Club and Restaurant - Cape Town SA
The Reserve is one of Cape Town’s most exclusive night clubs and restaurants, offering an incredible venue with 12 meter high ceilings, and marble-clad walls.
In the conceptual process, the key differentiating factor was exclusivity. The prestige of the venue, and its limited accessibility had to be easily deducted from one glance. The client was actively involved in this process, and so the concept quickly evolved into a corporate identity that is strong in terms of being meaningful and memorable.
In the conceptual process, the key differentiating factor was exclusivity. The prestige of the venue, and its limited accessibility had to be easily deducted from one glance. The client was actively involved in this process, and so the concept quickly evolved into a corporate identity that is strong in terms of being meaningful and memorable.
