The brief was to create a "book" on the notion of creativity using weekly conceptualising tasks carried out previous to this.
The book is called 'Clever Cogs' to tie in with the idea that the brain is like a machine with ever turning cogs, always creating conceptual ideas. The contents of the book are 5 weeks worth of work put into 5 separate sleeves, these sleeves contain sheets that show off my work and explain it as well.
Book front (outer case removed)
First inside page, printed on opaque paper
Book with outer case
Example of an inner sheet showing what work i carried out along with a description
One of tOne of the 5 projects given to us weekly, the project was entitled 'A New Beginning" and this extract from a Barack Obama speech about the relationship between Americans and Muslims sums up a new beginning for me and how poignant this certain piece of the speech was.
Another piece of the 5 projects we had to do. This was to take a well known brand and completely flip its target audience upside down. I decided to use B&D and come up with a very childish approach to its advertising
piece placed on a billboard
