Commissioned by LAKON, a construction company based in Athens, this business greeting card project aspired to enunciate the elements that define the company: stability, integrity and commitment to meticulous design.
The basic idea was to use the coming of the New Year as an actual construction project, which the recipients of the greeting cards were invited to be part of. The message Let’s design the year of our dreams together was meant to convey optimism for the New Year on one hand, and on the other, to play with the concepts of design – intrinsic to construction – and synergy between the company and its customers.
