My friend Marcin Sikorski who organized a campaign with city Kraków asked me to design logo and website that will promote this concept.
He wanted to change commonly used internet phrase "too long didn't read" to "this literature deserves reading". Idea was to weaken it meaning and encourage people to read books. The whole action had placed in Kraków at the international day of books.
We wanted to create a hashtag that people can use instead #tl:dr.
So we decided to show tongue to people that don't read. That how #tldrxp was born.
People from whole world could take part in our action using #tldrxp hashtag.
Even Witcher helped spread the word
Website
