American Idol
Happy B-day by Sony / Tuna
Happy B-day by Sony / Tuna
Guadalajara-Miami based agency "Tuna" commissioned us a BTL experience for Sony Entertainment Television. Sony wanted to keep itself in the top of mind of the advertising agencies it works with. The idea they had in mind was related to a series of presents and spontaneous appearances in the workers' job environments. We worked in the design and creation of a creative experience that involved graphic pieces, food and human resources to create a synergic effect to surprise the birthday guy and their colleagues. Two of the most popular reality shows of SET were chosen to get the strategy design, surprise effect and brand memorability. You can see some of the pieces we made below.
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Concept and design
Oh Boutique!
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Client
Sony Entertainment Television
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Production Company
Tuna Fresh
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Rendering
Celeste
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Year
2012
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