Nestlé Pirulo already has a wide portfolio of different products suited for the various     types of consumers and their desires. Already launched in the Asian market, the peelable  ice cream was ready for the European market.

The design adaptation follows the fun and excitement of all other Nestlé Pirulo designs.   The strategy is driven by the eating experience: the ‘not so common action’ of peeling an ice cream, and how the taste is part of this experience.