New Fundae Sundae
Integrated Launch Campaign
The worlds most popular ice cream brand Baskin’ Robbins came to us to help them launch a new product (The Fundae Sundae) across all their International markets.
The Fundae Sundae is as its name suggests all about fun! A classic ice cream cone turned on its head in a delicious pot of toppings. It’s the only ice cream where the fun goes on and on...and as a result we wanted to create a campaign that represented the playful nature of this innovative ice cream sundae.
We designed and created an integrated campaign that included print, OOH, digital and social.
Poster
Social Media Content
