Connecting with the target customer is the key to success for a new product entering a crowded market segment.
When this client brought us her business – supplying a superior tanning product that contains natural ingredients including squid ink – we had to come up with something really different. Given the opportunity to name, develop and bring the brand’s story to life meant some serious strategic thinking. The client was thrilled with our concept and packaging, and we think it will make a splash on the market. Watch for the rollout of Th.ink tanning products across Australia very soon.
