Brief: Create a logo for FXU’s upcoming nightline, providing anonymous nocturnal peer-to-peer support, preferably in relation to the imagery of an owl.
Solution: I agreed on the owl idea; its a nighttime creature rumored to be nobel and wise. I wanted to keep it simple with few colours and soft, non-threathening shapes and type.
The final outcome demonstrates features of
/Owl as main focus
/Retro phone dialer for eyes
/Body resembling speach-bubble
/Is minimalistic, friendly, maskot-like
/Retro phone dialer for eyes
/Body resembling speach-bubble
/Is minimalistic, friendly, maskot-like
Series of attempts
Final Logo
