Penguin
Rights Online Launch
Rights Online Launch
OceanBarefoot worked to a brief that involved creative, design, coding and implementation of the ‘world’s first’ online rights website, for both the Penguin and Puffin lines. Our services included all creative, online product development (website design and CSS coding), product launch material, project and print management.
www.penguinrights.co.uk
We supported the global launch campaign by direct mail piece inviting recipients to log on to the new rights online site via a personalised secure password connection. Timed for the Frankfurt Book Fair, the campaign saw a significant uplift and traffic acceleration to the site.
www.penguinrights.co.uk
