"Take a Dip" is a food truck company that specializes in gourmet dips. For this project, my goal was to create a brand identity for the "Take a Dip" company that was fun, radical and healthy. In the examples below, you can see that I went with an ocean-type theme, which was inspired by the idea of "taking a dip" in the ocean.

To give the brand a radical and different approach, I chose to implement a variety of food sea animals such as a broctopus, carrot shark and cucumber whale.

While I do plan on eventually adding some marketing material such as a menu, stationary and food delivery packaging, I am starting off with the main attraction or food truck.