With the craft brew scene booming in the region, Visit Tampa Bay commissioned a series of posters and promotional premiums to promote craft beer tourism. Poster executions depict familiar scenes in Florida during the summer: from the view the city from the bars on the Hillsborough River to the pop-up showers that come rolling abruptly through in the mid afternoon most days. In all cases, a perfect time to pause, take in the beauty of the bay, and sample one of the region’s award-winning brews.
Agency: PP+K
Brand: Visit Tampa Bay
Executive Creative Director: Tom Kenney
Creative Director: Paul Prato
Senior Art Director: Javier Quintana
Junior Art Director: Kaleen Daniels
Copywriter: Cooper Cruz, Hunter Savage
