+359 Wine Range by Villalyubimets.com
- Packaging Design ServedProject Featured On:Packaging Design Served — 8/11/12
- "Graphic designer JordanJelev of Factor R Studio, known as ‘The Labelmaker’, has redesigned thelabel for Bulgarian wine +359. The range, by Villa Lyubimets winery, isnamed after the country’s international phone code and the font isbased on the one used by Bulgarian Post in the 1960s, giving the winestrong national appeal. ‘I wanted everyone not only to see this label as an image, but tofeel it and sense it with their fingers " that’s why I used puff-uptransparent varnish to make the biggest possible relief structure onthe logo,’ Jelev said. A selective transparent UV matt varnish is applied on the pattern ofcircles around the logo against glossy background and a transparentpuff-up varnish on the +359 logo to create the appearance of wavelines. The label is bordered with a glossy hot foil stamp, and thereare some tiny hot foil dots around the logo as well. The label was screen-printed by Rotoprint in Bulgaria on Fasson MC Plus."
info taken from Labels and Labeling Magazine