For this autumn it's me brand decided to think about the importance of being true to yourself.
Therefore it's me defines its moto for A/W 16-17 season as following.
No need to pretend you are better or smarter than someone else. It's so much more important to act sensible, to be funny, or even a bit weird.
It's me suggests the range of outfits that easily could be combined with each other in several ways, worn layered and modified every time in a new way that reflects on your personality.
That’s why it’s me team focused on creating clothes characterised by their wearability, minimalistic cut and variability of each item. The navy short sarafan from new collection is the best example of this concept: it could be worn in a traditional way, with pants, sneakers or heels for the evening.
It’s me used the codes that are resresentative for a brand such as cut unsheathing the body. For fans of “Healing Wounds” collection, new wound appears on a dress.
It’s me chose navy, camel, coral red and black colour palette for the A/W season 16-17.
Therefore it's me defines its moto for A/W 16-17 season as following.
No need to pretend you are better or smarter than someone else. It's so much more important to act sensible, to be funny, or even a bit weird.
It's me suggests the range of outfits that easily could be combined with each other in several ways, worn layered and modified every time in a new way that reflects on your personality.
That’s why it’s me team focused on creating clothes characterised by their wearability, minimalistic cut and variability of each item. The navy short sarafan from new collection is the best example of this concept: it could be worn in a traditional way, with pants, sneakers or heels for the evening.
It’s me used the codes that are resresentative for a brand such as cut unsheathing the body. For fans of “Healing Wounds” collection, new wound appears on a dress.
It’s me chose navy, camel, coral red and black colour palette for the A/W season 16-17.
