Como una de las marcas líderes en pisos y revestimientos, se tenían grandes expectativas para Lamosa en CIHAC, uno de los eventos más importantes en la industria de la construcción y de diseño interior. Para ser diferenciados de la competencia, Lamosa creo una espectacular colección para el 2015, y nuestro trabajo fue hacerlo notable y relevante entre la audiencia del evento. Creamos un estilo gráfico que respetaba la línea de diseño de cada colección, así como su ambiente, permitiendo a la audiencia no sólo conocer las colecciones, sino imaginando espacios y diseños que siempre habían deseado. Trabajamos en la línea de comunicación, generando contenido escrito específico, y un diseño gráfico que iba de la mano con dicha comunicación. Nos aseguramos de que tanto la parte editorial como la de experiencia dentro del evento estuvieran unidas, permitiendo que Lamosa destacara en CIHAC 2015.
As one of the leader brands in floor and wall tiles, Lamosa has set up big expectations for CIHAC, one of the most important events in the construction and interior design industry. To be distinguished among the competition, Lamosa created an wonderfully curated collection in 2015, and our job was to point it out and help the brand make it relevant and noticeable. We crated a graphic style that respected the visual line and ambience of each tile collection, letting the audience not only appreciate the design, but also feel themselves part of it and helping them imagine the space they've always desired. We worked on the communication line, with specific written contents, and a graphic design that followed suit. We made sure the editorial and the physical experience came hand in hand, letting Lamosa stand out and deliver in CIHAC 2015.
As one of the leader brands in floor and wall tiles, Lamosa has set up big expectations for CIHAC, one of the most important events in the construction and interior design industry. To be distinguished among the competition, Lamosa created an wonderfully curated collection in 2015, and our job was to point it out and help the brand make it relevant and noticeable. We crated a graphic style that respected the visual line and ambience of each tile collection, letting the audience not only appreciate the design, but also feel themselves part of it and helping them imagine the space they've always desired. We worked on the communication line, with specific written contents, and a graphic design that followed suit. We made sure the editorial and the physical experience came hand in hand, letting Lamosa stand out and deliver in CIHAC 2015.
