This project aimed to rebrand a luxury bespoke travel agency, Country Holidays. Inspired by their passion to take their customers to a wide array of exotic destinations that are of the beaten path, its new logo adopts the Bird of Paradise as a symbol to represent this passion of travel. To showcase the best of Country Holiday, it bespoke nature and high standard of customer service, its brand is designed to adopt a personable, professional and luxurious personality with a clear and welcoming tone of voice. It uses Pantone 3155U and Pantone 563U to give its cool turquoise colour.