THE IDEA
Twitter Live is a new way to discover and experience world events as they happen. It’s a real-time, geographical, social media search engine providing non-users with a platform to re-engage with Twitter.
HOW IT WORKS
The premise behind Twitter Live is to leverage the tweet’s geotag and time stamp to deliver real-time, localized content.
Presenting the results on a map shifts the paradigm into a more immersive experience, allowing users to explore the world around them as it’s happening— acting as a real-time, geographical, social media, search engine.
Scrolling activates a grid view, which presents the content in a more conventional manner for faster browsing.
REFINE AND CONQUER
The ability to set constraints on geographical location, time, popularity, content type and keywords helps to sort through Twitter content at a high level of granularity. This gives users the unique power to:
- Discover popular news, events and venues around them right now
- Visualize real-time content posted at a specific event or location
- Access historic posts made at a particular location or timeframe
- Search a user’s post history by location
- Engage with new users that they might not have otherwise found
- Visualize real-time content posted at a specific event or location
- Access historic posts made at a particular location or timeframe
- Search a user’s post history by location
- Engage with new users that they might not have otherwise found
LIVE AND DIRECT
The huge success of Periscope has shown how well live video has resonated with social media users but it if often difficult to find. With the recent shift towards experiential and immersive media we feel that a platform like Twitter Live will help to bridge the gap between real-time content and discovery.
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The designs in this post are for illustration purposes and are not affiliated with Twitter in any way.
