'Why let your skin burn?'

 

Visual introduction to my interpretation of the ISTD 2016 brief, The Undiscovered Country. 

Text on the poster:

New Zealand has one of the highest rates of melanoma skin cancer in the world. Yet more and more people are exposing themselves to the sun, unprotected, in New Zealand where there is a hole in the ozone layer. These harsh UV rays expose your skin to far more than it wants and needs.

Without realising you will end up with more than just burnt skin. This constant exposure will cause premature aging and wrinkles. Once a freckle is over-exposed to the sun, there is no going back.