Thirst Campaign
Non-Profit Water Conservation Website
Non-Profit Water Conservation Website
The goal of the “Thirst” campaign was to increase global awareness of the water crisis we all face, both as people and as a planet. This campaign is based on education and engagement, interactive social media publishing, and deep monitoring and analytics reporting. Key interactive pieces support the campaign in the digital mediums where its audience resides. Thirst4Water.org serves as the launching pad for the initiative. It is a repository of information, a place to promote initiatives and updates, and a home for competitions, games and content. Our team laid the foundation to create, execute and manage in real-time an exciting global campaign that raises awareness for water conservation across the world.
Home Page design with extra large hero graphic painting a typical cafe scene that encourages users to hover over the different characters in the scene.
Home page, once the user hovers over a typical character in the cafe. Users can then see how much water a typical cafe activity requires.
Interior page to describe what the cause is for this effort.
