在很多品牌在广告活动中，都是邀请一个KOL来为品牌进行宣传。但在我们对深究KOL文化之后，我们决定，“创造一个KOL“取代“雇佣一个KOL“。
我们为HP拍摄了一部系列网络短剧《本来我应该》。
故事讲述了一个程序员“十二“机缘巧合，本默默无闻却意外走红，成为惠普KOL之后的故事。与此同时，每一集，我们邀请了真正的游戏KOL、网络KOL、文学KOL等等参与拍摄，同时在社交媒体上开展营销活动，让网剧也能实时与网友互动。
In China, brands usually hired a KOLs to influence people. But this time, Hp invented a KOL. HP creative own web-series. Each of 10 episodes shows Kerry—an IT manager accidentally hired as an influencer—and his misadventures creating stereotypical content.
我们为HP拍摄了一部系列网络短剧《本来我应该》。
故事讲述了一个程序员“十二“机缘巧合，本默默无闻却意外走红，成为惠普KOL之后的故事。与此同时，每一集，我们邀请了真正的游戏KOL、网络KOL、文学KOL等等参与拍摄，同时在社交媒体上开展营销活动，让网剧也能实时与网友互动。
In China, brands usually hired a KOLs to influence people. But this time, Hp invented a KOL. HP creative own web-series. Each of 10 episodes shows Kerry—an IT manager accidentally hired as an influencer—and his misadventures creating stereotypical content.
／
／
／
Brand: HP
Agency: Fred&Farid Shanghai
Creative Director: Aste Gutierrez
Creative: Joseph Davies
Art Director: Frank Lin / Xiaolei Ying
Copywriter: Ninet Hu / Nix Xiong
Agency: Fred&Farid Shanghai
Creative Director: Aste Gutierrez
Creative: Joseph Davies
Art Director: Frank Lin / Xiaolei Ying
Copywriter: Ninet Hu / Nix Xiong
