KMART REBRAND "Shopping is Fun Again" at Kmart!
Clever copy, unique typography and fun, quirky photography are the elements that make up ownable identity
Played an integral role in establishing Kmart's new brand look
Chose brand fonts, working with the font foundry to customize and create an ownable script
Creative lead in development of 95 page style guide
Approving all channel work, assuring an integrated customer experience
