Aerobics teacher Rachel approached me to brand and come up with a promotional campaign for her set of classes taught in and around Bolton, "Skinny Genes". Rachel's variety of classes from beginner to "Macho Mondays" landed itself to a strong brand and some eye catching typography.

The drastically thick and thin lines of the beautiful Memoriam Pro lent itself to the function of this campaign, encouraging people to twist, stretch and burn for their Skinny Genes.