Aywiña is an online lending platform organization which mission is to provide financial tools for immigrants living in the U.S. while providing access to capital and capacity to cooperatives in emerging markets. This is a branding campaign which concept is to empower and raise awarenes among latino immigrants about their financial impact in their host and home country economies. Primary target are first, second and third generations of Latino immigrants. Secondary target are socially minded and philantrophic individuals who want to change the world. A QR code was placed in the ads to direct the audience to the organization’s website thus learn more about how Aywiña’s services and how it works.