— PROJECT NAME
Manchester Storm rebrand
— ROLE
Graphic Designer
— DATE
April 2015
Manchester Storm are an ice hockey team based in Altrincham, UK. They are a team very close to my heart since I could often be found at the then-named MEN Arena with my Grandad in my much younger days.
Sadly, Storm went into administration shortly after the millennium, however have since found new life at Planet Ice in Altrincham. Though I felt that the visual brand was left behind… I took it upon myself to give their visual identity an overhaul, developing a new logo, guidelines, social assets and merchandise before presenting it to the heads of the team. Whilst they didn't feel that it was the right time to progress with an entirely new look and feel, I was brought in to assist with building them a graphic design package that helped them take their visuals to the next level.
