ADVERTISING
Vespa Ad Campaign
Vespa Ad Campaign
Vespa is the iconic brand to which all scooters are compared and which represents the entire scooter category by its very name. The concept for this campaign is to show the benefits of using Vespa over public transportation by highlighting these benefits. A QR code, Twitter and Facebook icons were placed on the ads to direct audience to the Vespa website and learn about offers as well as the Vespa community through their social networking. Primary audience are college students and recent graduates. Media: Print.