Architectural rendering of entrance lobby with facility ID.
Rebranded, redesigned icon and wordmark of the primary identity
Logo sheet for the primary identity (without facility associations or affiliations)
Templates for graphic applications such as doctor's letters, flyers and brochures with specified font sizes, use of colors and layout formats.
Minor web page suggestions per rebrand guidelines to work with NYC.gov wireframe
1. Top-left: typical clinical service entrance accompanied by trilingual dimensional service ID, frosted vinyl ID band on glass, and overhead reception ID at far. 2. Bottom-left: typical atrium-wrapped, U-shape corridor with a view of vertical directionals, matched wood-surfaced columns in the building. 3. Top-right: exit from U-shape corridor to tagged away clinical services with accent orange walls indicating locations. 4. Bottom-right: view as approaching services accompanied by stand-alone, column-mount service icons and typical signage in place.
