The Association of Historical Shops, collects all the historical and cultural importance of the city center shops.
The evolution of the logo and the plot printed on, evoking the lines and colors that distinguish the symbol of the city elements: the Palladian Basilica.
The pictogram recalling the unmistakable lines that open in Piazza dei Signori, which is the basilica and its bell tower. The geometric pattern is inspired by the particular reason that stands on the terrace of the Basilica.