I designed the labels and took the promotional photography for a new brand of beard oils called Nelson's Blood. The logo was designed by Maryanne Livingston.
The visual guidelines for the brand are alternative with a blend of punk and goth to carry the pirate based origins without being cliche and cheesy.
The black outer lines are guidelines to follow when cutting the labels from the sheets. They are printed on waterproof vinyl in order to stay intact should any oil come into contact with them.
