Rock Victorious CampaignOur goal for Nike's "Rock Victorious" ad campaign was to evoke the power and energy of the athletes that were featured. As the shoes had a diamond sole, we decided to portray what it means to be victorious with diamonds. Originally, we tried capturing the diamonds exploding at a local studio but it just didn't look right. Finally, we found that what worked best was to composite thousands of individual diamond images to create the mist that surrounds the talent.
Photographer: Warwick Saint
Photographer: Warwick Saint
Demonstration of compositing work
