Kohl's Department Stores
Men's Basics "Innovation Wave"
Men's Basics "Innovation Wave"
Objective: "Design to Value" the most expensive area per sqft in the store.
- Use learnings from the gondola system developed for our inovated home department to reduce the fixture variety.
- Reduce fixture variations from twenty-seven to six.
- Increase product capacity (increased 30%+) in a sku intensive area.
- Inprove visual impact and fixture flexibility.
