Avon.com Global Website Redesign
Pitch Work
Pitch Work
Our creative challenge was twofold:
1. Create a global design system that works for all the audiences, while being flexible, scalable, consistent with the brand, and incorporate social connectivity
2. Take the AVON brand and business to new heights by inspiring, curating, facilitating, bringing the passion of the brand into the digital experience, and developing engaging content beyond the product.
Our strategy centered around the way women digitally share experiences:
• 47% of women are engaged with photo-sharing
• 90% of people said reviews have an impact on their decision
• 90% of people said reviews have an impact on their decision
• 60% say reviews they’re the most important factor
Technology has brought a new dimension to women's sphere of influence and has changed the way brands interact with their target audiences.
Avon has the opportunity to leverage digital to empower women. We have 3 communities we can connect digitally that are critical to Avon's success: Consumer to Consumer, Avon Rep to Consumer, and Avon Rep to Avon Rep.
