Tabby Teas is a tea brand with a fun, friendly and family-oriented brand.  The Tabby Teas goal is to bring herbal teas to the forefront of the drink market and promote not only the benefits of tea but also the great taste of herbal teas to families everywhere.

To design packaging for tea bags that embodies the brand and will stand out on the shelf while also educating the consumer on tea and its benefits.

Keeping the tabby cat at the forefront, this packaging uses a friendly and fun cat face with colors that changes depending on the tea inside.  The bold tabby stripes help make the packaging jump off the shelves while the cartoon-style of the cat makes the box approachable for families who haven’t yet tried tea.  There is a small blurb on each box specific to the type of tea inside as well as an education section helping to teach consumers about what they are drinking.