DACIA and the Rugby World Cup 2015 go hand in hand - tough, effective and no fussing about. Except DACIA weren't a sponsor. So we hijacked the RWC 2015 instead.

Shot on a shoestring, our rugby player points out a few home truths to the namby pambies that play other sports.

Full page ads that took over the Times 'The Scrum' rugby suppliment on Fridays and Saturdays.

And the rest of the campaign - press and online.